Most audits measure noise.
We measure signal.
The Signal Audit measures position: how your company describes itself, and whether the world hears it the same way.
Book a conversationThree lenses
Self · Clarity
What do your website, social, pitch deck and sales materials say, and is your value immediately understood?
Market · Coherence
What do reviews, press, referrals and employees say about you when you’re not in the room, and does it match your own story?
Industry · Distinction
How does your category talk about itself, and is your differentiation visible and credible?
What you get
- The Intended Story, drawn from leadership conversations, including where leaders agree and where they differ.
- The Received Story, across owned, earned and paid channels.
- A visual read on whether your look reinforces the signal.
- The central tension in one line: built for X, understood as Y.
- A core positioning line, an activation roadmap, and how progress will be measured.
Who it’s for
Teams at a pivotal moment, such as a rebrand, a merger, new leadership or fresh capital, where operations have outrun the story.
How it works
Short conversations with leadership, an outside-in review of your channels, and a findings session that walks through the gap between what you intend and what the market receives.
Book a conversation