Your strategic partner for high-stakes moments.
Got your back. Saving face. Here to make you look good.
How This Works
I serve as your strategic communications leader without the full-time commitment.
I set direction, make decisions, develop frameworks, and guide you through high-stakes moments. Execution happens through your internal team, external partners, or a combination I help you build and manage.
What this looks like in practice:
I develop the strategy and frameworks. You get the systems, clarity, and decision-making you need. Execution happens through whoever makes the most sense—your team, agencies I help you select and manage, or specialists I bring in for specific needs.
Think of it this way: I'm the strategic architect who ensures everything connects and the quality stays consistent, whether you're working with a PR firm, building an internal function, or somewhere in between.
Three Ways to Engage
01
The Signal Audit
3 weeks
Timeline:
Organizations where messaging feels unclear, positioning is inconsistent, or the company's story is difficult to articulate
BEST FOR:
A structured diagnostic of your brand, messaging, and communications across all touchpoints. The audit identifies where positioning is unclear, where messages get lost, and what's keeping your story from landing with the audiences that matter most.
What you get
Comprehensive audit report including:
Competitive analysis
Gap assessment
Positioning recommendations
Prioritized roadmap for improving clarity and alignment
WHAT HAPPENS NEXt
After the audit, there's a clear decision point: build strategic infrastructure and frameworks, engage ongoing fractional leadership, pursue project-based support for specific initiatives, or execute internally with the roadmap as a guide.
02
Fractional Strategic Leadership
Ongoing engagement (monthly retainer)
Timeline:
Organizations that need strategic direction and vendor oversight
BEST FOR:
I serve as your fractional strategic communications leader on an ongoing basis—providing direction, managing vendor performance, developing frameworks, and guiding high-stakes communications.
You get senior-level strategic leadership for your communications function without full-time cost.
WHAT THIS INCLUDES
Strategic direction and decision-making
Narrative and messaging oversight
Vendor selection, management, and performance oversight
Framework development and maintenance as you evolve
High-stakes communication strategy and guidance
Monthly/quarterly strategic planning and reviews
HOW EXECUTION WORKS
You either have internal team capacity, or I help you select and manage external partners (PR firms, agencies, specialists) who handle day-to-day tactical work under my strategic direction.
03
Project-Based Engagements
Varies by project
Timeline:
Organizations with existing capacity who need strategic support for specific initiatives
BEST FOR:
Focused engagements for specific high-stakes moments: rebrands, leadership transitions, crisis preparedness, thought leadership launches, investor communications, market repositioning.
COMMON PROJECTS
Rebrand narrative and messaging architecture
Crisis communications playbook development
Executive visibility and thought leadership programs
Investor communication frameworks
Vendor RFP and partner selection
Go-to-market messaging and positioning
Ready to Explore What Fits?
Every engagement begins with understanding your specific challenge and where you are in your journey.