brand voice & narrative

Communications Strategy During a Company-wide Restructure

Overview

During a company-wide restructure, leadership needed a way to keep employees informed and engaged without eroding trust.

We partnered with them to design a communication strategy that brought clarity, empathy, and consistency to every stage of the transition.

Our Challenge

With hundreds of employees across multiple offices, the restructure carried significant risks: rumors, disengagement, and potential attrition. Leaders needed to communicate difficult changes in a way that reinforced confidence rather than uncertainty.

What We Did

We developed a messaging framework rooted in values-based storytelling, paired with tailored toolkits for leaders at every level. This included speaking points, FAQs, and visual aids to ensure consistent messaging across teams. We also supported leadership during town halls and employee Q&As to address concerns directly and empathetically.

How It Turned Out

The structured approach gave leaders the confidence to communicate clearly and consistently. Employees felt informed, respected, and supported throughout the transition, helping preserve engagement and trust. Post-restructure surveys reflected higher confidence in leadership communications, and the company successfully retained key talent during the change.

Project Three