Al can generate words, but it can't understand the human organizational slop. And sometimes it's that "slop" that resonates the most.

Many think a rebrand is the silver bullet to reinvention. The real work starts internally. It's painfully slow, not glamorous, shiny, or new. The opposite of sexy.

People tend to think alignment is nodding heads or walking out of meetings with three action items and due dates. But it goes much deeper than that. It requires understanding how different people process information, what they value, and what language resonates with them.

In leadership, growth, or cultural shifts, communication becomes the make-or-break factor—not an afterthought. For leaders who can acknowledge that they’re in the middle of change—not fighting it, not denying it—that awareness isn’t a weakness. It’s a kind of readiness.