AI Style Guidelines Template
Protect your voice while leveraging AI's utility.
Build guardrails that let you work faster without sounding like everyone else.
What’s Included
This template provides the complete framework structure to build AI style guidelines for your brand or organization.
Inside the template:
Foundational Principles – Define your writing philosophy with AI (who writes first, what AI can/cannot do)
Brand Voice Training Block – Teach AI your voice characteristics, audience, and banned words
Prompt Templates – Structured prompts for different content types
Content Hierarchy – Map which content is AI-friendly vs. human-only
Quality Checklist – Audience, brand, and process checks before publishing
Red Flags & Green Lights – Warning signs you've crossed the line + signs you're using AI correctly
This is a blank template designed for you to customize with your own voice, values, and brand guidelines.
wHY YOU NEED THIS
Now that AI has made everyone a content creator — whether they're trained for it or not — protecting your voice is no longer optional.
Without clear guidelines, teams default to AI's voice instead of training AI on theirs. Polish becomes replacement. Replacement becomes default. And default is where competitive advantage goes to die.
This template helps you:
Train AI on YOUR voice, not its default
Scale content without sounding generic
Give teams AI tools with guardrails, not red tape
Maintain brand consistency across departments
Need Help Implementing This at Your Organization?
Don't let efficiency cost you authenticity.
Shift & Signal works with leadership teams to build custom AI governance frameworks during pivotal moments—mergers, leadership transitions, rapid scaling—when brand consistency matters most.
Our approach includes:
Custom protocol development across departments
Cross-functional team training
Ongoing governance and quality assurance
Integration with existing brand guidelines