Shift happens. Signal makes it meaningful.

Brand, communications, and culture strategies for organizations navigating change.

Whether you’re repositioning your brand, evolving your culture, or navigating change, Shift & Signal brings the strategy, structure, and storytelling to move you forward with confidence.

Shift & Signal

Helping founders, marketing leaders, and culture-driven teams find the clarity and voice they need to lead through growth, transition, and reinvention.

From refining your brand positioning to developing messaging that resonates - internally and externally - I partner with organizations to clarify their narrative, elevate executive visibility, and align communications across teams and channels.

The result? A stronger signal in the market, a more cohesive culture, and a story that works as hard as you do. 

If you’re a…

Founder who needs help telling your story,

Marketing leader seeking fractional support,

Company going through a rebrand, restructure, or scale-up,

or Team ready to connect culture with communications